Explainer videos are mini marketing videos used by businesses to advertise their products and services. Explainer videos are usually found on a company’s business page or landing page. Following are some of the best explainer videos present in the market today.
- Dollar Shave Club
Dollar shave club is an explainer video that aims to be quite edgy as compared to other videos. Their video is wacky and fun which gains the attention of the audience. The dollar shave club targets men who are aged between 20 and 30. Their main goal is to get these men to buy razors from their online website. Their video begins by showing what their product is about and talk about the general problem of how razors are too expensive and then shows their audience a solution.
PouPourri is another successful explainer video like the dollar shave club. Both videos have a similar style; however PouPourri has more of a live action feature. However in between of the video they switch to animation as people would not prefer to see live action in the toilet. They include a big green button at the end of the video which shows that there is strong call to action. PouPourri is seen as an outrageous product therefore its explainer video has an outrageous humor as well.
Mint is also seen as one of the best explainer videos, and the video proves that businesses are better off making animated videos rather than the ones that include live action. Mint uses animation to illustrate financial information from various parts of an individual’s life into a single setup. This explainer video also includes screenshots of the original product with the product design.
One of the top explainer videos includes the Airbnb video as well. The Airbnb video includes animation as well as live action to portray different and unique practices that individuals can use through Airbnb. The explainer video shows individuals the benefits of using Airbnb while explaining the uses verbally as well.
The Spotify explainer video is full of fun animated content and a great soundtrack that shows off their music service. The video goes hand in hand with the live music that is played in the background. The explainer video does not over complicate things for their viewers. They use very few lines and mainly rely on the music.